Advertising Chief: Newspapers Must Learn More About The Web

Despite significant advertising growth online, publishers and advertisers don't know enough about advertising effectiveness on the web, and more research is needed, says Olivier Fleurot, a chief executive for the advertising and public relations giant Publicis, in an exclusive video interview with the World Association of Newspapers and News Publishers (WAN-IFRA) ahead of the World Newspaper Congress next month, where he is a special guest speaker. More

India's Press Boom on Agenda of World Newspaper Summit Meetings

The secrets of the world's highest read daily newspaper - with a certified print audience of an astonishing 54.5 million - will be among the fascinating 'local' stories to be told as the world's press gathers for its summit meetings in India in December. English Français Deutsch Español